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FLOU: Designing the art of living

18.08.2025. Milan – NYC

Desde 1978, Flou ha transformado la manera de entender el descanso y la vida en casa. Lo que comenzó con una cama textil innovadora, hoy se ha convertido en una propuesta completa de total living, donde cada espacio se diseña con la misma atención al bienestar, la calidad y la estética. Su nuevo lema, “Designing the art of living”, refleja esta visión: crear ambientes donde la vida cotidiana se acompaña de belleza y armonía, vivir a través del placer.

Since 1978, Flou has redefined the way we experience rest and life at home. What began with an innovative textile bed has evolved into a complete total living concept, where every space is designed with the same attention to well-being, quality, and aesthetics. Its new motto, “Designing the art of living”, reflects this vision: creating environments where everyday life is accompanied by beauty and harmony, living through pleasure.

Courtesy of Flou.

Courtesy of Flou.

Courtesy of Flou.

El video que acompaña este lanzamiento retrata esa filosofía a través de un día de celebración: personas que se reúnen para compartir, disfrutar y vivir. Una narración visual que muestra cómo los objetos de Flou trascienden el espacio físico, son una invitación a compartir y disfrutar la vida por medio de la belleza.

The video accompanying this launch captures that philosophy through a day of celebration: people coming together to share, enjoy, and live. A visual narrative that shows how Flou’s objects go beyond physical space—they are an invitation to connect, celebrate, and experience life through beauty.

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