Deprecated : Required parameter $decimals follows optional parameter $default in /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php on line 19 Deprecated : Required parameter $pxv follows optional parameter $default in /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php on line 19 Deprecated : Required parameter $pcv follows optional parameter $default in /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php on line 19 Deprecated : Required parameter $emv follows optional parameter $default in /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php on line 19 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 Warning : Cannot modify header information - headers already sent by (output started at /home2/olgapied/public_html/wp-content/plugins/waspthemes-yellow-pencil-7.4.1/editor/lib/options-controller.php:19) in /home2/olgapied/public_html/wp-includes/rest-api/class-wp-rest-server.php on line 1831 No es un secreto que la publicidad est\u00e1 en constante cambio gracias a las nuevas plataformas digitales. Hay una necesidad enorme de innovar, llegar a nuevos p\u00fablicos y expresar ideas de manera m\u00e1s directa o sutil donde en espacios de comunicaci\u00f3n como la radio, televisi\u00f3n o la prensa escrita no podr\u00eda hacerse. Con esto, se entiende que el mundo 2.0, (es decir aquel que\u00a0est\u00e1 formado por plataformas de publicaci\u00f3n de contenidos, como\u00a0las redes sociales, y que tienen como\u00a0esencia la posibilidad de interactuar con usuarios o aportar contenidos),\u00a0tiene menos l\u00edmites que otros espacios y para algunas personas esta propuesta comunicativa es una herramienta que hay que saber utilizar y sacar ventaja. Para otros la idea radica en los limites y tener conciencia de estos como medio para proporcionar una mirada distinta a estas ideas o informaci\u00f3n que se presenta en internet.<\/p>\n
La publicidad siempre ha estado en una balanza de sentimientos encontrados: por un lado, hay personas que defienden su misi\u00f3n y su trabajo pues creen que es el medio ideal para hacer una transformaci\u00f3n de bien, para promover ideales y as\u00ed crear una sociedad m\u00e1s tolerante y con valores morales. Por otro lado, hay personas que creen que es una vil herramienta que constantemente miente al espectador, que crea falsas expectativas y que su \u00fanico objetivo es seguir alimentando una necesidad no b\u00e1sica al cliente. Sea cual sea la posici\u00f3n correcta (si es que la hay), es inevitable no aceptar que la publicidad ha jugado un rol primordial en la transformaci\u00f3n de imaginarios o fen\u00f3menos de la sociedad durante mucho tiempo.<\/p>\n
Con esto, la publicidad y el internet se han cogido de la mano y han expresado y hecho llegar un sinf\u00edn de ideas a los espectadores cibernautas. Una de las propuestas m\u00e1s interesantes han sido los v\u00eddeos, los cuales han sido de gran ayuda para exponer estas ideas y opiniones de una manera m\u00e1s r\u00e1pida y viral, pues se cuelan en espacios tan populares como Facebook y Twitter; una experiencia o estrategia conocida como\u00a0one to one.<\/i><\/p>\n
Es obvio que esta estrecha relaci\u00f3n entre lo digital y la publicidad ha tenido gran \u00e9xito; sin embargo, es importante reflexionar sobre las ideas que se est\u00e1n dando a conocer gracias a este v\u00ednculo y adem\u00e1s a lo que se quiere llegar con ellas. Como se escribi\u00f3 antes, en este tipo de espacio comunicativo, no hay reglas y el juego es un \u201ctodo se vale\u201d. Un juego donde para ser la publicidad m\u00e1s vista, con m\u00e1s likes o shares <\/i>es necesario hacer de Dios, intervenir en problemas sociales y crear necesidades de productos que a veces son cuestionables. Pero tambi\u00e9n cabe la pregunta de si estas ideas y necesidades ante estos productos son a partir de una constante demanda de la sociedad de hoy, si es una exposici\u00f3n del d\u00eda de hoy, y de c\u00f3mo nos comportamos y modificamos con este avance capitalista. Todo esto para pensar en nuestro hoy.<\/p>\n
Con el auge de lo digital, la publicidad presenta propuestas que dejan pensando (para mal o para bien) a m\u00e1s de uno.<\/p>\n","protected":false},"author":1,"featured_media":23022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"video","meta":{"_mi_skip_tracking":false,"footnotes":""},"categories":[640,592,19],"tags":[1368,76,135,1369,840,251,1370,913,539,38,689],"yoast_head":"\n
PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA\" \/>\n<meta property=\"og:description\" content=\"Con el auge de lo digital, la publicidad presenta propuestas que dejan pensando (para mal o para bien) a m\u00e1s de uno.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\" \/>\n<meta property=\"og:site_name\" content=\"EXCLAMA\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-16T20:54:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2014-06-16T22:04:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"631\" \/>\n\t<meta property=\"og:image:height\" content=\"345\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"adminexclama\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"adminexclama\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\"},\"author\":{\"name\":\"adminexclama\",\"@id\":\"https:\/\/revistaexclama.com\/#\/schema\/person\/649e4767a47e3af34146f0cf966d53fd\"},\"headline\":\"PUBLICIDAD 2.0 EN LA MIRA\",\"datePublished\":\"2014-06-16T20:54:29+00:00\",\"dateModified\":\"2014-06-16T22:04:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\"},\"wordCount\":525,\"publisher\":{\"@id\":\"https:\/\/revistaexclama.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png\",\"keywords\":[\"coca cola\",\"exclama\",\"innovacion\",\"lg\",\"marcas\",\"marketing\",\"nivea\",\"publicidad\",\"revista\",\"revista exclama\",\"revistas\"],\"articleSection\":[\"ART\u00cdCULOS\",\"INNOVACI\u00d3N\",\"VIDEOS\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\",\"url\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\",\"name\":\"PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA\",\"isPartOf\":{\"@id\":\"https:\/\/revistaexclama.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png\",\"datePublished\":\"2014-06-16T20:54:29+00:00\",\"dateModified\":\"2014-06-16T22:04:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage\",\"url\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png\",\"contentUrl\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png\",\"width\":631,\"height\":345},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/revistaexclama.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"PUBLICIDAD 2.0 EN LA MIRA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/revistaexclama.com\/#website\",\"url\":\"https:\/\/revistaexclama.com\/\",\"name\":\"EXCLAMA\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/revistaexclama.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/revistaexclama.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/revistaexclama.com\/#organization\",\"name\":\"EXCLAMA\",\"url\":\"https:\/\/revistaexclama.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/revistaexclama.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2021\/08\/WhatsApp-Image-2021-08-11-at-10.19.54-AM.jpeg\",\"contentUrl\":\"https:\/\/revistaexclama.com\/wp-content\/uploads\/2021\/08\/WhatsApp-Image-2021-08-11-at-10.19.54-AM.jpeg\",\"width\":1005,\"height\":382,\"caption\":\"EXCLAMA\"},\"image\":{\"@id\":\"https:\/\/revistaexclama.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/revistaexclama.com\/#\/schema\/person\/649e4767a47e3af34146f0cf966d53fd\",\"name\":\"adminexclama\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/revistaexclama.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/246d0615f84db99c48ffcb5af77ecb41?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/246d0615f84db99c48ffcb5af77ecb41?s=96&d=mm&r=g\",\"caption\":\"adminexclama\"},\"url\":\"https:\/\/revistaexclama.com\/author\/adminexclama\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/","og_locale":"es_ES","og_type":"article","og_title":"PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA","og_description":"Con el auge de lo digital, la publicidad presenta propuestas que dejan pensando (para mal o para bien) a m\u00e1s de uno.","og_url":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/","og_site_name":"EXCLAMA","article_published_time":"2014-06-16T20:54:29+00:00","article_modified_time":"2014-06-16T22:04:33+00:00","og_image":[{"width":631,"height":345,"url":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","type":"image\/png"}],"author":"adminexclama","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"adminexclama","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#article","isPartOf":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/"},"author":{"name":"adminexclama","@id":"https:\/\/revistaexclama.com\/#\/schema\/person\/649e4767a47e3af34146f0cf966d53fd"},"headline":"PUBLICIDAD 2.0 EN LA MIRA","datePublished":"2014-06-16T20:54:29+00:00","dateModified":"2014-06-16T22:04:33+00:00","mainEntityOfPage":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/"},"wordCount":525,"publisher":{"@id":"https:\/\/revistaexclama.com\/#organization"},"image":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage"},"thumbnailUrl":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","keywords":["coca cola","exclama","innovacion","lg","marcas","marketing","nivea","publicidad","revista","revista exclama","revistas"],"articleSection":["ART\u00cdCULOS","INNOVACI\u00d3N","VIDEOS"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/","url":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/","name":"PUBLICIDAD 2.0 EN LA MIRA - EXCLAMA","isPartOf":{"@id":"https:\/\/revistaexclama.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage"},"image":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage"},"thumbnailUrl":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","datePublished":"2014-06-16T20:54:29+00:00","dateModified":"2014-06-16T22:04:33+00:00","breadcrumb":{"@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#primaryimage","url":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","contentUrl":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","width":631,"height":345},{"@type":"BreadcrumbList","@id":"https:\/\/revistaexclama.com\/publicidad-2-0-en-la-mira\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/revistaexclama.com\/"},{"@type":"ListItem","position":2,"name":"PUBLICIDAD 2.0 EN LA MIRA"}]},{"@type":"WebSite","@id":"https:\/\/revistaexclama.com\/#website","url":"https:\/\/revistaexclama.com\/","name":"EXCLAMA","description":"","publisher":{"@id":"https:\/\/revistaexclama.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/revistaexclama.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es"},{"@type":"Organization","@id":"https:\/\/revistaexclama.com\/#organization","name":"EXCLAMA","url":"https:\/\/revistaexclama.com\/","logo":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/revistaexclama.com\/#\/schema\/logo\/image\/","url":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2021\/08\/WhatsApp-Image-2021-08-11-at-10.19.54-AM.jpeg","contentUrl":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2021\/08\/WhatsApp-Image-2021-08-11-at-10.19.54-AM.jpeg","width":1005,"height":382,"caption":"EXCLAMA"},"image":{"@id":"https:\/\/revistaexclama.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/revistaexclama.com\/#\/schema\/person\/649e4767a47e3af34146f0cf966d53fd","name":"adminexclama","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/revistaexclama.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/246d0615f84db99c48ffcb5af77ecb41?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/246d0615f84db99c48ffcb5af77ecb41?s=96&d=mm&r=g","caption":"adminexclama"},"url":"https:\/\/revistaexclama.com\/author\/adminexclama\/"}]}},"jetpack_featured_media_url":"https:\/\/revistaexclama.com\/wp-content\/uploads\/2014\/06\/Captura-de-pantalla-2014-06-16-a-las-3.41.37-PM.png","_links":{"self":[{"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/posts\/23007"}],"collection":[{"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/comments?post=23007"}],"version-history":[{"count":10,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/posts\/23007\/revisions"}],"predecessor-version":[{"id":23028,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/posts\/23007\/revisions\/23028"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/media\/23022"}],"wp:attachment":[{"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/media?parent=23007"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/categories?post=23007"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/revistaexclama.com\/wp-json\/wp\/v2\/tags?post=23007"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}